Vinted is no longer just for anonymous individuals clearing out their closets on Sundays. For a few years now, French celebrities have been directly posting their items, sometimes at very low prices. The phenomenon of stars selling on Vinted includes singers, former Miss France winners, and content creators followed by millions of subscribers on Instagram.
Legal Framework for Celebrity Closet Clearouts on Vinted Since 2023
Before discussing names, one point deserves attention. When a celebrity sells their clothes on Vinted as part of a paid partnership with the platform, it is no longer just a simple decluttering gesture. It is a commercial operation regulated by law.
The law n° 2023-451 of June 9, 2023 on commercial influence has established a strict framework. Starting January 1, 2026, any influencer partnership exceeding 1,000 euros excluding taxes per year (including remuneration and gifts) must be formalized by a written contract. This contract specifies the service, advertising transparency, and the distribution of responsibilities in case of disputes.
Specifically, if an influencer or a singer posts an Instagram post linking to their Vinted closet and the platform pays them for it, the mention “Advertisement” or “Commercial Collaboration” must be clearly displayed for the entire duration of the content. A simple hashtag buried at the bottom of the caption is not sufficient.
This framework changes the very nature of these media-covered closet clearouts. The celebrities selling on Vinted as part of a partnership can no longer do so informally. Each operation is contractualized, which professionalizes these sales and protects buyers.
Iris Mittenaere and Jenifer: Two Very Different Profiles on Vinted
Among the most visible French personalities on the platform, two names frequently come up. Their approaches illustrate the diversity of the phenomenon.
Iris Mittenaere, a Fashion Closet at Bargain Prices
Former Miss France and Miss Universe Iris Mittenaere has put a large part of her wardrobe up for sale online. Dresses, accessories, pieces worn during photoshoots or Parisian events: her closet reflects a style that is very popular on Instagram, where she has a considerable following.
Iris Mittenaere sells designer pieces at prices significantly lower than new. For her followers, it’s an opportunity to acquire clothing worn by a public figure, with the thrill of provenance. For her, it’s a way to give a second life to outfits accumulated over collaborations with fashion brands.
Jenifer and TF1 Stars for a Good Cause
Singer Jenifer participated in a different initiative. In partnership with TF1, several personalities from the channel sold their clothes on Vinted for the benefit of charities. The principle is based on a charitable closet clearout: the profits from the sales are donated to solidarity causes.
This type of initiative shows that the second-hand sales by celebrities do not always follow a purely commercial logic. Some operations also serve to raise public awareness about the circular economy and responsible fashion.
Why Influencers Sometimes Prefer Other Platforms Over Vinted
You may have noticed that few major influencers actively manage a Vinted account on a daily basis? There is a simple logistical reason.
Selling on Vinted takes time. Each item needs to be photographed, described, priced, messages answered, packaged, and shipped. For a content creator juggling events, photoshoots, and posts, managing a closet of several hundred pieces on Vinted quickly becomes unmanageable.
This is why some personalities turn to competing resale platforms like Vestiaire Collective, which offers a concierge service. Others entrust their items to physical consignment shops in Paris or other major French cities.
When a celebrity is present on Vinted, it is often as part of a one-off, media-covered operation, not a regular activity. Active star profiles on the platform throughout the year remain rare.
Identifying a Genuine Celebrity Account on Vinted and Avoiding Fakes
The success of these media-covered closet clearouts has a side effect: fraudulent accounts are appearing. A profile can display the name of a well-known personality with no connection to them. Before buying, a few reflexes can help verify the authenticity of a seller.
- Check if the personality has shared the link to their Vinted profile on their official networks (Instagram, TikTok), with a partnership mention if applicable
- Look at the account creation date and the number of evaluations: a recent account without history is suspicious
- Compare the photos of the items with those published on the star’s networks, as legitimate sellers often reuse their own visuals
- Be wary of abnormally low prices on luxury items: counterfeits also circulate on second-hand platforms
Vinted does not have an official certification system for celebrity accounts, unlike Instagram or TikTok. Verification therefore relies entirely on the vigilance of the buyer.
Second-Hand Trend and Celebrities: What It Changes for Fashion in France
The involvement of public figures in the resale of clothing normalizes second-hand shopping among an audience that previously did not frequent these platforms. When a former Miss Universe or a popular singer sells their dresses on Vinted, the message sent is clear: buying or selling second-hand is not devaluing.
This trend is part of a larger movement. Fashion brands themselves are launching their own resale circuits. Consumers, especially younger ones, view second-hand shopping as a reflex, not a compromise.
Celebrity closet clearouts accelerate the normalization of circular fashion in France. They generate media visibility, attract new users to the platforms, and create a direct link between the world of luxury or high-end ready-to-wear and the second-hand market. The next time an Instagram post announces a celebrity closet on Vinted, the items will likely sell out within hours.
